Justin Cassin AW21 E-Comm

Yesterday I again got to play with the new Justin Cassin AW21 collection as I re-shot the range for e-comm with famed Sydney socialite and model Chris Theo. Reworking the collection into a more conventional sense I got to play with the labels new silhouettes and shapes to again create fun and poppy menswear looks that not only helped tell the brands story, but also allowed every man to imagine just how the pieces fit into their lives and just why they should buy them.

Going back to our in studio home at Pyrmont Studios I worked the range into three sections, tees and shirts, jumpers and hoodies and outerwear as to show just how the pieces look as stand alone pieces or how they can and should be layered for the perfect winter look. With the cold season at our doorstep I tried to showcase a range of options that work as whole looks to make it as easy as possible for the consumer to see how easily these incredibly versatile and beautifully tailored works fit into there lives.I also wanted to show off the hero pieces of the collection – the brilliant new trench, bomber and dust coats which are staple pieces for the season ahead!

If you’re yet to see the new Justin Cassin e-comm pics featuring model Chris Theo then take a look below at some of my pieces, looks and moments from being on set and keep an eye out on The Iconic & ASOS to see the full roll out of images!

Photos by Hayden Buchanan
Styling by Jamie Azzopardi
Grooming by Nichole Lee
Modelled by Chris Theo @ Chadwick Models
Assisted by Tamara Oei

Shoes by Nike

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