Yesterday I got the chance to bring to life the amazing new activation for Minus196 at the inaugural SXSW Sydney. Getting to see the space before anyone else and showcase the brands newest secrets, including the first words of their new products to come I was treated to climb into the amazing world brought to life inside the giant vending machine and explore a world that showcased just why the brand is a crowd favourite. Check out below all the fun we had on set >>>
Photos by Hayden Buchanan
