Neymar Jr’s A Wild Rider: Puma’s New Shoe

Synonymous with being effortlessly cool and street chic global fashion/sports retailer Puma today surprised fans while unveiling an updated version of one of it’s most iconic shoes and all while featuring one of it’s biggest global ambassadors in a campaign we know you will love. Brazilian footballer and mens fashion icon Neymar Jr. fronts the campaign in what he says is his “favourite new off-pitch shoe” and after seeing the creatively cool and colourfully bold new pieces for myself I can see just why! Inspired by the movement and motion of city life the re-worked new “Wild” rider is a great addition to the brands already successful line of fashion meets functional shoes and with the help of the acclaimed sportsman turned fashionista I know these are going to be seen on feet everywhere very soon.

Bringing a whole new dimension to the rider family, this new shoe is designed to be the best version of this shoe it could be. With fresh layers of material and futuristic circles at the midsole it’s premium design allows and strives for it to always going forward, further, faster, and beyond. Continuing to play with the brands futro design language and taking inspiration from the OG rider and elements from a 90s track spike the newly designed masterpiece is a collage of where the brand has been and where it is going.

If you haven’t yet seen the new Puma Wild Rider then never fear as I have a first look at the stunning new pieces that are sure to be seen everywhere below in the campaign fronted by the football star himself. Check out the pieces below or head online and get a pair for yourself before they run out…

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