Last night in a re-purposed warehouse luxury brand Jimmy Choo launched and showcased it’s newest fragrance, Urban Hero, to Sydney’s taste makers and it was met with great reception. After the brand held guests in the initial waiting room, filled with delectable eats and awe inspiring cocktails, and formally welcomed them to the space they threw open the doors to the main hall which was filled with a range of activities that you could imagine the urban hero keeping himself busy with!
As the doors open we were initially greeted with RNB legend Fat Man Scoop on the decks who revved the crowd up before they got to explore the space and as we together danced, laughed and celebrated you could see that the brand really did think about the way the urban explorer could be championed. In each of the rooms corners their was an activity and from a tagging booth to a video game station (filled with supreme little fragrances) to a tattoo booth and piercing station each guest was treated to what a normal day in the Urban Hero’s life looks like!
If you weren’t lucky enough to get invited across to the Jimmy Choo launch then you missed out on one hell of a night but you can partake in smelling as good as the Urban Hero with the brands newest fragrance out now. Check out some of my favourite photos from the party below.
